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What is UpDown?
UpDown.com is a free site that allows users to practice new investing strategies without any risk. It's a social network centered around investing. Just like people in a fantasy football league draft their ideal pick of players, UpDown.com members are given $1 million in play money to create their ideal portfolios, containing their top stock picks.
Ultimately we'll create a system based on the successful investing strategies that rise to the top on the site. It'll be a community-run hedge fund. A mutual fund has to rely on one manager's wisdom, but this will use the collective wisdom of successful UpDown users.
How does UpDown make money?
The company's revenue model includes an advertising/sponsorship component that is similar to those leveraged by most social networking sites.
We need 100,000 regular members to break even. We have 35,000 now.
Can the users make money?
The site pays members whenever their virtual portfolios outperform the S&P 500. In the month of January, 2008 the site paid out over $10,000 to in winnings to top earners, in real money.The setup of UpDown's community is much like a Fantasy Football site, where users can join with others to reach a common goal, or compete with others on an individual basis. For good investments and solid stock quote analysis, users will be able to get paid for their participation. It's often a risky model to take, especially with a new startup, but it helps UpDown stand out in a crowded market, as others in this space like SocialPicks are seeing significant funding in order to integrate real life stock experiences as well