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Tuesday, November 23, 2010

Top Stock to buy for the holidays ( SODA )

Sodastream International Limited 


+4.64 (15.18%)

SodaStream International Ltd., along with its subsidiaries, is engaged in developing, manufacturing and marketing home beverage carbonation systems and related products. The Company develops manufactures and sells soda makers and exchangeable carbon-dioxide (CO2) cylinders, as well as consumables, consisting of CO2 refills, reusable carbonation bottles and flavors to add to the carbonated water. Its products are sold under the SodaStream name in most countries, and under the Soda-Club name or select other names in certain other countries. The Company sells its products, through more than 35,000 retail stores in 39 countries. The Company distributes its products directly in 12 countries and indirectly, through local distributors in the remaining markets. Home Soda Makers

Making carbonated water and soft drinks is simple! Turn tap water into sparkling water in under 30 seconds, with no clean-up. Enjoy the freshness and convenience of homemade soda and protect the environment at the same time. No heavy bottles to carry, store at home or throw away. Fizz to your taste and add the flavor of your choice to make your favorite drink. Simple to clean and reuse. With a variety of colors and silhouettes, you'll be sure to find a soda maker to match with any decor.How Does SodaStream Help the Environment?

SodaStream is an "Active Green" product, meaning that consumers are actively reducing their CO2 footprint every time they make soda or sparkling water at home instead of buying it from the store. The more the system is used on a daily basis, the more CO2 footprint the user actively saves. (This differs from "Passive Green" products, which use green-friendly production processes, but their products are not inherently helping the consumers save on their daily footprint.)

Because SodaStream uses water straight from the tap, the system makes traditional store-bought beverage bottles obsolete. That means less plastic manufactured, less plastic waste is created, and fewer bottled beverages must be transported from manufacturers to distributors to stores to homes.

Globally, 206 billion liters of bottled water were consumed in 2008 (Zenith International Global Bottled Water Report, 2008). The energy required to make water bottles in the US only, is equivalent to 17 million barrels of oil (Container Recycling Institute, 2002).

According to the US Recycling Institute, more than 80% of bottles in the US do not get recycled and end up in landfills. Also, an estimated 4.7 million tons of greenhouse gas emissions were produced in the process of replacing the 134 billion bottles and cans not recycled in 2005.

Using your own home carbonation system means:

•Less packaging waste from cans and bottles.

•Less pollution caused by transport of bottled beverages.

One SodaStream carbonator makes 60 or 110 liters, equivalent to 170 or 310 aluminum cans! When empty, the carbonator is refilled and reused, ready to make more fizzy and tasty soda whenever you want it.

great product. I've seen it in the SkyMall catalogs when flying. At the same time, I can't see a population with falling personal income levels and fear of an economic crisis embracing the cost and resupply requirements to stop buying name brand sodas.I like the activity around SODA. I believe the merits of its profile are sound. SODA could even be an early takeover target. GMCR and SODA could wow as a tandem. Huge potential as a partnership why not? SODA is a newly high starred stock. The company is now expanding in the U.S market! Approximatly 10% of sales are in the U.S. The growing rate is expected at 20% in the next few months! This is a perfect Holiday gift for this year . On the front cover on Bath & Beyond magizine & top seller on Amazon . This product will do well in December .
With revenues up 50% from 2009 and already profitable, this company has an opportunity to do for the carbonated beverage market what GMCR has done for the coffee market. Some folks are just as particular about their soda as they are their coffee and even a small percentage gain in the US market could produce outsized gains for this company. With the razor and blades model and sales increasing at Bed, Bath and Beyond, Amazon and Williams-Sonoma. nSodaStream sells both flavors (which I believe is real high margins) and CO2 replacement tanks as well(you order by internet and exchange with delivery service at your door) as machine.

It will grow rapidly here in US. because shoppers hate to lug heavy beverage cans and increasingly popular flavored carbonated water bottles from the grocery market.They are being sold at all the major stores, Macy's, Bloomingdales, Sears, Cracker Barrell, Williams and Sonoma, etc. Machines sell for opening price at $99 up to $200 and flavors $5 and up.I like the re-order bussiness(flavors and cabonators) for this machine...kind of like vacuum cleaner bags and printing ink...continual add on revenue! Watch the volatilty of this stock.. a good one for the long term play!
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